Witryna1 lut 2001 · Abstract. Reports a common occurrence in the marketplace: brand imitation. A total of 160 consumers participated in an experiment where goodness of imitation, presence/absence of the imitated brand, reputation of the store and type of product (convenience/luxury) were manipulated. The results show that consumer … WitrynaImitation brands also can be called “knockoffs” or imitators. Although they are not the same as the original, they are similar in many aspects, such as appearance, name, …
Brand Imitation - SlideShare
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What is Imitation Cheese? (with pictures) - Delighted Cooking
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