WebAug 5, 2024 · Thus, product mix is a mixture or combination of all the products made available by a firm to its customers. It can also be termed as “a compilation of the various products produced or marketed by a company”. For example, a company’s product mix consists of shampoos, detergents, soaps, etc., produced by it. The product mix of a … WebApr 21, 2024 · Product line is the number of similar product categories being sold to a similar target segment. The width was the number of product categories (Ex- Personal Care, Home care etc) being sold while length of the line was the number of unique brands/products being offered under one product line (example – Vaseline, Axe, …
Product Mix: Definition, Importance and Examples Indeed.com
WebJan 8, 2024 · A product line is a range of similar products or services introduced and sold by the same company to make it clear. Simultaneously, a product mix (also called product assortment) is considered the full assortment of all products introduced to its clients. Hence, both product lines and individual products will form a product mix. WebFor understanding, if a company has 3 product lines and each product line comprises 5 products it means have 3 x 5 = 15 products. Depth. Product mix depth means a total number of products within a specific product line. The depth is all the products within the product line. Consistency. Product mix consistency means the linkage within each … companionship suomeksi
Product Mix Decisions - Width, length, depth and …
WebThe product mix has four dimensions: Breadth, Length, Depth, and Consistency. The Breadth of a product mix shows the different kinds of product lines that firm carries. … WebA product mix consists of several products lines offered by a company, and a company may contain one or multiple product lines in its product mix. Also, each product line … WebAug 27, 2014 · What is the concept of product mix? the variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and … eat the rich youtube